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Por María Eugenia Guidara |

visual marketing strategies


To get people to interact with your brand on social networks, and be loyal is a challenge that never ends. Sometimes, you can get frustrated because you are not able to “catch” your audience as you hoped to. Have you thought about combining visual marketing strategies with the formulation of questions in your content?

The expert in digital marketing and Social Media, Rebekah Radice, assures:

One of the most efficient ways to use visual marketing is to synchronize it with the power of questions. Asking questions can accelerate the growth of fans and followers, the interaction and the participation. This extends the reach and places your content in front of a new audience”.

Have you noticed that we are trying to convince you to start using this technique? Even better, we show you the latest statistics published by the CMO council regarding the efficiency of visual marketing.

65% of senior marketing executives think that visual resources (images, videos, illustrations, diagrams) are essential to communicate the history of their brand

This data, the statistical visual marketing report presents some of the following results:

  • Content with relevant images get 94% more views than content without relevant images.
  • Visual content has 40 times more probabilities of being shared on social networks than any other type of content.
  • Buffer reported that their tweets with images receive 150% more retweets than those who don´t have images.

With this information, you are now ready to strengthen your “social” presence through a combination of questions + visual strategies.

Visual marketing strategies + questions: 10 infallible models

1.- Motivational – inspired

The name says it all. This is about combining inspirational images with a question that goes further than what your brand or business markets.

In an article by The New York Times, David Brooks defines the inspirations like this:

Inspiration is always more active than mere appreciation. There is an exciting sensation of elevation, an explosion of energy, a conscience of ample possibilities. The person has received a new perception, from the claws of inspiration, like magic, a certain holistic comprehension next to the feeling that she is capable of doing more than she thought she could”.

Great definition, right? That is what you need to communicate to your audience with a question or an image. Besides, the motivational component moves individuals to make a decision and move to the action. Observe this fanpage example of Peg Fitzpatrick, specialist on Social Media: “How are you going to create a definition today?…

Peg Fitzpatrick

2.- Experience – Relational question

What do you like the most about using our product, service, tool, etcetera?

This question can accompany an image of the product or someone using the product or service. Imagine an example: a brand that sells vegetarian dishes can formulate a question such as: Which dish is your favorite?, with an image of different menus. What matters are the client´s experience and their opinion.

Another visual marketing strategy to accompany these types of questions could be the presence of a video of the product or a tutorial about how to use it. Remember the statistics:

51,9% of marketing professionals around the world say a video with some type of content is the best ROI (Return of Investment).

Take a look at this Starbucks publication

experience question starbucks

The audience is asked how they like to drink their Coconuts, cold or hot? They add a GIF to the question and a toast with these two products. These types of posts create interaction and endless answers on behalf of the clients.

coments clients

3.- Truth or false

This is very simple: make a statement and then ask your audience if it´s true or false. You must choose something that provokes a controversy within your followers or fans so they are persuaded to answer and even explain their answer.

The declaration can be with an image and you must choose an image that represents very well what you have said.

In the following example about rich and poor people, the photograph of Facebook´s CEO (one of the richest men in the world) explains this idea quite well.


4.- Fill in the blank

This is one of the easiest Social Media marketing strategies to put into practice and with excellent results in terms of audience participation. You can also use it to get information about likes and interests from the people who follow you, potential clients or simply clients. Example:

I would eat every day —– (fill in the blank)”

As all the models, it must be accompanied by an image to get the attention of the user. Here are other examples with included images so you can get inspired.

sleepy hollow example

fill in the blank mercola

5.- Survey

A survey is used to look into the knowledge your audience has with the brand or company. These market studies are applied with the objective to improve products and services through the opinion of interested individuals. In addition, this makes clients feel that what they think is important and they are part of the process.

Of course, this should not be a long survey, but a style of publication with questions about what your followers or fans think. The question can be within an image.

Example: “We are getting ready to open a new venue. What do you think is missing?” 

Another example:

example netflix

6.- Humor – entertainment – frivolity

This is about fun questions (with a sense of humor, even silly questions) that provoke curiosity and laughter among your audience. The objective is not just to increase “engagement”. Let´s take a look at a case: Netflix shares a publication of the series Narcos where the singer Paquita from the neighborhood sings “Rata de dos patas” to Pablo Escobar. And she reposts it like this:

ejemplo-netflix- paquita

Or you can ask something like this: Have you seen how our clients dance when they hear they have won one of our prizes? And you can upload a funny video like this one:


7.- Timely questions>

These are marketing strategies based on what is going on at the time of publication: today, now. Especially when an important event of the brand or company is shared: 10 years of existence, an accomplishment, an event, having reached a certain number of followers on twitter or fans on Facebook, etcetera. The question can be: Want to celebrate with us? Next to a photograph of the team.

Observe this example of the brand of products Letal (even if we disagree with the hunting of animals): Who wants something free from Letal? To celebrate we received 100.000 likes…”

lethal products

8.- Provocation

This appeals to reflection. This tries to move an audience so they can voice their opinion about a topic related to the brand or company market (although it can also not be related). In general the position is made by who voices an opinion.

Buzfeed use this resource many times and add humor with images such as this one:


“Why do not you define yourself? Is a stage, this is rare … and other beasts” “13 phrases that bisexual people are tired of listening”

9.- Ask for advice

Have you ever considered asking your audience for their advice regarding the use of your tool, product or service? The best conversations are obtained when your audience is treated equally (with the same level of knowledge) and this makes them feel important.

The best advantage of this type of marketing strategy is that it´s not limited to generate interaction with your audience and your brand, it also includes the users as well.


The previous example, doesn´t ask for advice, but pushes the audience to explain what leaves them without a battery on their mobile phones. It could also be something like this: What do you do to prolong your mobile phone´s battery?

10.- Give advice

This is the most used marketing strategy. This can be updates or tips. The objective is to provide your readers with information unknown to them and add value to your content. You know that Social Media engagement is defined by how you can help those who follow you.

The audience is waiting for things that make their life easier, especially if it has to do with a product or application. Thousands of ways exist to formulate questions. Let´s take a look at some:

Did you know that our solar panels save you up to 80% more energy that conventional ones?

Did you know that using a dishwasher saves you an average of 30.6 liters of water a day?


“Your siam refrigerator has a reduced impact on the environment, you know how?”


We have come to the end of this visual marketing strategies list + questions that you can put into practice right now. Maybe you have already used some of these techniques. Please let us know how they went. And if you apply some of the ones we have shared with you, please let us know if you obtained more audience participation. These formulas never fail.

We say goodbye with a series of articles that could interest you: