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10 types of Questionable Content you should never publish on Facebook… or you could ruin your image!

Por Euge Skaf | Content creator

Question Content you should not publish on Facebook

Both from the online marketing point of view as well as in the field of private lives, there are existing limits which are not appropriate to skip when sharing information on Social Networks… Or it may cause some very inconvenient situations. That’s why today I’m presenting you with the 10 Types of Questionable Content you should never Publish on Facebook!

In all instances, in order to shine and have success on Social Networks you should maintain a cordial and respectful attitude with others and be strategic and prudent when taking care of your personal image (or brand identity) and your privacy. This is the only way that your Social Media Strategy can function!

Therefore, to help you take care of the reputation (and security) of your business or personal account, I’m sharing with you a list of 10 contents that you should never publish on Facebook, the most important Social Network and consequently the most used for private and commercial purposes.

10 Types of Questionable Content you should never Publish on Facebook

Even if you have thoroughly reviewed your privacy configurations, it’s true that you never know where your photos and contents could end up once you’ve shared them. For that reason, here are the 10 things you should never publish on Facebook:

Questionable Content you should never publish on Facebook

1- Posts that may offend others

Offensive content is abundant on Social Media and Facebook is no exception. It so happens that in trying to entertain their followers, a lot of Fan Page administrators resort to sexist, racist or religious humor or explicitly graphic content as a way of attracting their fans’ attention. Huge error!

Your brand’s Facebook Page should be reputable and reflect your company’s values. Sharing offensive or obscene content negatively impacts the image of your business since users associate your brand with what you share online.

Thus, if a content creates any kind of doubt related to the main issue of this point, don’t publish it! Furthermore, I advise reviewing our article on how to avoid being blocked on Facebook.

2- Presenting others’ content as your own

Besides being an unpleasant practice, publishing content created by other people without giving them credit is copyright infringement. Therefore, don’t do it! To avoid this dilemma, you should ensure to utilize images without copyrights or that are available with attribution.

While publishing on Facebook you can select your photos from prestigious sites linked to your sector so that you tag the corresponding Fan Page and accredit them in your post (not in the photo as this can be annoying) This way you attract views from the author and their followers towards your page.

You can use tools like Klout to find influencers on Facebook and initiate a mutually beneficial online relationships.

3- Financial information

Questionable Content Careful what you put on the web


Of course this may seem obvious, but it’s very true that in all instances financial information should always be omitted when publishing on Facebook. From confidential data such as your bank account or your credit card number to the financial projections of your business.

Safeguarding your financial information is not only recommended for your own security concerns but also for avoiding audience speculation or fostering a crime from this information. On the other hand, I advise advertising the news linked to your business in a general way without going into too much detail.

4- Your vacation plans and exact location

Publishing detailed information about the dates and destinations of your next trips on Facebook, whether it be for business or personal reasons, can allow delinquents to take advantage of your absence (or presence in a certain city) and cause some damage, commit robberies, etc.

At the same time, indicating the exact directions to your house or business could be potentially risky since you don’t have control over who sees this information. In this regard, you should be aware of the “Geotags” linked to the photos you share with other users, since they automatically indicate locations without your authorization.

5- Too much personal information

Sharing some of your personal activities on your Fan Page is acceptable up to a certain point, like to humanize your brand and show that you are a “real” person. This class of photos (for example with your pet) should be sporadic and balanced with content that’s more relevant to your audience.

The Facebook Page of your company should let people get to know your company’s proposals, generate brand identity and provide your audience a reason to follow you through publications with added value (whether it be to teach, inform or entertain). And this content should be presented in equal proportions.

6- Links to unsecured sites

Anybody can be fooled by a “promising” link, even you! Unfortunately, there are many sites that use misleading titles and links to obtain clicks. For this reason it is essential to review all the links you share in your posts before hitting the “publish on Facebook” button.

In order not to “fall prey” to malicious links or spammers, you can create a “white list” of secure and well positioned content. To help you in this task, I suggest using the MOZ extension, which gives you information about the reputation of pages and websites right from your browser.

Questionable Content MOZ extension DA example

7- Links without any presentation

Publishing links without any introduction accompanying them is wrong since it’s an unfriendly act and wastes the opportunity to suggest a read-over of content that is in favor of your brand. The idea of your Fan Page is to reach your audience, that’s why it’s fundamental you direct it towards them.

So, I suggest referring directly to your audience in these posts (ex. “Phrases that will make you laugh as much as us”) and always include a description that justifies a link’s presence in your updates. This way, you’ll seem reliable while at the same time attract readers with a good presentation.

8- Excessive promotional content

You may have made a habit out of publishing information about your promotions and services all the time. And of course your fans follow you because they are interested in your proposals, the truth is, Facebook is a recreational and place for interacting where users look to be informed and to unwind.

Thus, being excessively promotional can not only bore your audience but also push them away from you forever because they’ll consider you a spammer. Therefore, in order to avoid falling into this situation I advise applying the 80-20 rule (80% of content relevant to your public, 20% promotional).

Questionable Content 80-20 Rule for Content

9- Photos of children tagged with their names

In order to protect little ones, it’s essential to not share their personal information on Facebook. In fact, tagging photos with their full names, geographical location or school name is exactly the data that predators and other delinquents use to plan their attacks.

Thus, in all cases I recommend omitting tags of children and minors in general, unless you have consent from their parents.

10- Political opinions or religious intolerances

Since your Fan Page is a gathering spot for your audience, it’s essential for people to feel welcomed here; even with all their ideas (even if they don’t happen to be the same as your). That’s why it’s advisable to avoid publishing “hot” political or religious opinions in statuses and in comments.

This doesn’t mean that you can’t have your own opinion, it’s quite the opposite! It’s just that the Fan Page of your business is not the place to showcase these. So, don’t respond to politically or religiously aggressive comments from other users, and don’t share politically “loaded” posts. Doing so will only reduce your followers!

To get ideas on how to catch your followers’ attention with other alternative content and how to get more interaction on your Fan Page, I suggest you read this article.


That’s all for today! Omit these 10 types of questionable content when publishing on Facebook and you’ll keep the image of your brand clean and the security of your business safe.

If you want to learn more on how to get the max out of your Fan Page then I recommend reading our articles How to get more Likes on Facebook Fan Pages and How to make a successful post to improve the reach of your Fan Page.

Did you like this post? Would you add any other type of questionable content to avoid to the list? Tell us your opinion! And please, remember to share this post with your contacts. We’ll see you the next time!😉