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Por Almendra Covarrubias | Redactora en

If you’ve been writing content for a website or your own blog, most probably you have heard of the term SEO. You might know that even though you are a writing expert, a spelling master, if what you are writing doesn’t have good online positioning it may not get to as many people as you hope. Don’t get alarmed! On the following text, I am going to give you simple tips on how to create content for SEO and what to take notice every time.



What does SEO mean?

SEO is short for Search Engine Optimization, in other words it means better ranking for your site. Besides, working with it might show better results for your effort and work invested increasing the amount of visitors to your website organically. Now you get the importance of reading this short and simple guide?

We should start with the basics and fundamentals to create the best SEO content.

Who are you hoping reads you?

An essential part to creating content for your blog is having a clear target and knowing who you expect to read your content. This will lead how you develop your content. Maybe you are having trouble at this. Don’t worry, creating a buyer persona might help you. It will allow you to know your actual clientes and potential ones to obtain valuable information on what and how you will need to share your content.

Keep in mind people look for specific content to solve a doubt or know a little more on a specific topic.  Here is where you need to step your game up and position your content on top of the thousands online. Definitely you will need a little extra help to know what keywords are working better to get more visitors to websites.

Therefore, exist different platforms that allow you to make a local seo keyword research a bit more specific about the topic being developed and the related words that will help you rank better. I strongly recommend you to try LongTail Pro to get your keywords and keep an eye on how they word in time.

SEO Content

I know how hard it can be to get inspired. Inspiration might come after a long research, or many times it may not at all and it gets hard to write a blog. Let us be realistic and accept the fact that you will not always write million words content without compromising the quality of it. Despite that the blogs better ranked are between 1000 and 1200 words, don’t get frustrated if you can’t manage to write that much. Create a blog that has at least 300 words and you will be among the acceptable range.

Even though I am the first to say that it is better to have quality over quantity, there are some cases in which exceptions can be made. When it comes to SEO for web, there must be a frequency you need to keep up to to have presence at all times. Publishing high quality content will always be better. But, if you don’t really have a great topic to exploit you can always publish a simple topic that doesn’t require a lot of investigation.


Before you get to down to writing

As all good work, this too needs previous work to guarantee success. The first thing you need to do is have a topic to write about. With this, you will be ready to start looking for the keywords that will expose you the most.

A keyword is the word or set of words that will have a strong weight in your appearance in browsers. SEO for Google is something fundamenta for example. Once you choose the keyword that fits better with your topic and has the better ranking it is time to get down to work.

Include the keyword on your blog’s title, on the first paragraph y it is also recommended that you include it on a subtitle. Besides the main keywords to position, keep in mind to include a few secondary ones to boost your chance at appearing on searches.

Beyond the content

Even though most of SEO comes in the writing, there are many factors that also affect. It is strongly recommended to link at least two well known websites that will generate trust in your text, for example: Facebook. On the other hand, and to increase the number of people surfing through your website, you should also include links to internal blogs. This will lead them to a more specific topic on your site. Surfing your website, you must remember that SEO can also be affected by the speed of it. If you website is slow, or the user experience is poor, your SEO will definitely be bad.


There are many aspects you can improve on your website’s SEO positioning. However, keep in mind that the key to getting notices and people deciding to read you blog among the thousands available, will always be its originality. Keep your topics trendy and with high quality following the tips you just read and in a matter of time the visitors to your website will improve.