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8 Plugins for WordPress that Will Improve Your Digital Marketing Campaigns

Por Euge Skaf | Content creator

Plugins for WordPress that Will Improve Your Digital Marketing Campaigns

Today, WordPress is one of the most important platforms for content management (it’s very likely that your site is hosted on their servers!).

 

Throughout 2015, its growth as a platform for hosting sites and blogs dominated the market for Web Design with heavy 65%. Thanks to its popularity, these days there are many, many tools for optimizing blogs and websites created with WordPress.

 

With this in mind, today I’m going to share with you a selection of the best plugins for WordPress. They will help you enhance your content campaigns and help boost the positioning of your brand from the SEO point of view. Do not forget to save this post to your favorites! 😉

 

The 8 Best Plugins for WordPress

8-Plugins-for-Wordpress-that-will-Maximize-the-Impact-of-your-Campaigns-

1- Get detailed statistics about your blog

As you know, understanding how your content impacts the behavior of your audience is essential for optimizing your editorial agenda. This data allows you to make adjustments to your Digital Marketing Strategy in order to meet your objectives in terms of web traffic and leads.

 

There are different plugins for WordPress that can help you obtain this data , but I particularly recommend installing WP Statistics on your blog or website.

 

This plugin gives you detailed information to get to know the audience of your blog, in the form of statistics and easy-to-understand charts. The type of data you can obtain looks like this:

 

  • How many online users at any given time.
  • The number of daily visits.
  • The total number of visitors since the origin of the site.
  • Which search engine your visitors come from (Google, Bing, DuckDuckGo, Yahoo, etc.).
  • The rate of referral traffic.
  • The search terms (keywords) most associated with your blog.
  • The origin of your visitors (from the geolocation of the IP).

 

WP-Statistics

 

This info will help you shape the profile of the average reader of your blog. Furthermore, it will give you a hand in answering the 8 questions that help you get to know your target audience:

 

8-questions-that-will-help-you-get-to-know-your-target-audience

 

WP-Statistics is a tool that does not depend on external servers. Its data collection runs intelligently, excluding criteria such as robots, site administrators and links.

 

It also allows you to export the statistics in CSV, XML and TSV formats and includes a complete manual that will help you use all of its potential.

 

2-Organize your schedule content

 

Often times, managing your blog posts can be somewhat cumbersome, especially when you have several employees who write for it. The truth is that organizing your editorial tasks is essential to carry out your Content Marketing Strategy efficiently and getting the most out of your effort.

 

Therefore I recommend using the Editorial Calendar, one of the plugins for WordPress that will help you arrange your posts in a calendar, where you can establish posts for each date, manage multiple authors, modify days of publication, edit drafts, titles and more.

 

Editorial-Calendar

 

Editorial Calendar offers:

 

  • The ability to plan and record your next publications on the calendar helping you guide yours and writer’s efforts.
  • Drag and drop posts on the calendar to easily change the date of each publication without having to re-enter them manually.
  • Use the draft manager for quick access to editing titles, content and dates of each post.

Install this plugin on your blog to increase the efficiency of your editorial strategy.

 

3- Optimize the SEO of your articles to promote their positioning on Search Engines

If you want your content to reach your desired audience, working on the SEO (ie, in their positioning in search engines) is fundamental. The idea is that when users search for a keyword related to your niche or industry, your articles appear in the top results of search engines like Google, Bing or Yahoo.

 

So, how can you optimize your content to promote this process? You can do this using Yoast: it’s one of the plugins for WordPress that every marketer should be using.  It helps you edit your content so that it’s optimized for SEO in a simple and easy to understand way.

 

YOAST-SEO

 

Thus, when installing Yoast on your site or blog you will find an SEO review section at the end of each article in the WordPress post editor, to optimize your SEO content.

 

This plugin helps you control that the  keyword you’ve established for each post, is present in the header of your article, in the title of your page, in the URL, in the Meta description and multiple times in the body of the article.

 

To help you meet all these requirements, Yoast offers fields to customize each section, adding your keyword and other relevant data. For example:

 

  1. In the “SEO Title” field you should enter the title for your post you want to display in search results
  2. In the “Meta Description“, you should enter a short text that explains what the content is about and convince people to read it.

 

Nailing down these details will give your articles better positioning and thus the probability of reaching more people.

 

4- Make sure your content actually reaches social networks

 

… But with the best technology available. What do I mean? When you use most WordPress plugins that add social buttons, they include unnecessary (and unknown) social networks and eventually slow down the loading of your site.

 

Therefore, I suggest installing Floating Social Bar This tool is optimized to load quickly without interfering with the performance of your blog and includes buttons for social networking that are really important for digital marketing.

 

Floating Social Bar adds a floating horizontal bar with buttons for Facebook, Twitter, LinkedIn, Pinterest and Google+. So when visitors go to your blog and go through your articles, social buttons are always right there, allowing users to share your content across their accounts.

 

An interesting advantage is that the bar is visible not only when people surf your posts, but also when exploring the home page of your blog and other parts of your site.

 

Floating-Social-Bar

 

On the other hand, the”floating” quality attracts users and promotes the amount of times your content is “shared”. This is because when scrolling through your articles, the social buttons are “always present” compared to the permanent ones that could get overlooked. This helps to remind users they have the possibility of sharing.

 

Finally, Floating Social Bar lets you drag and drop the buttons you want to activate, as well as placing them in the order you choose.

 

5- Find out which visitors are potential customers

 

LeadIn is one of the plugins for WordPress you should be using. Why? Because it allows you to understand your visitors better with the goal of promoting your conversions.

 

To help you achieve this, it gives you information on which pages your visitors come before going to your site and what social networks they normally use. This is the information you need in order to streamline your Social Media Marketing Strategy.

 

LeadIn

 

Also, this plugin helps you find all the information you need about your contacts, for making automatic base of all public data that is available for each of them, such as company information, location, and work history.

 

Alongside this, the tool synchronizes the contact list to your email marketing tool to increase your database. This allows you to take advantage of that list in your email campaigns and your Custom Ads on Facebook.

 

Finally, the tool includes an analytic section that is simple and complete, so you can see which content was received best by your audience. It also gives you information about what your most important sources of traffic are.

 

6- Take advantage of image galleries

 

If you regularly publish lots of photos on your site, I suggest installing Envira Gallery. This is one of the most complete plugins for WordPress in terms of creating and customizing galleries.

 

Due to its characteristics, it’s ideal for blogs dedicated to fashion, design, sport and basically any sector where the use of photographs is a necessary. .

 

Envira-Gallery

 

This tool enables you to create easily navigated photo galleries, with special effects and responsive designs. It uses the same resources as WordPress, making it very intuitive when you go to set it up.

 

In addition, Envira Gallery enables you to import and export galleries to and from any source. The galleries created with this tool can be linked to a post or even function independently.

 

An advantage to note is that the images load very quickly, so users will not have to wait to look through your photos. Finally, this plugin works in a modular fashion, so you can start by creating small galleries and later progressively add the items you need.

 

7- Add contact forms to your site

 

Including forms on your blog is very useful in many ways: it can serve to register subscribers, obtain the data necessary to provide a service,  to generate databases, to conduct surveys and more. So I recommend Gravity Forms, one of the most efficient plugins for WordPress for creating and customizing forms for your brand.

 

GravityForms

 

Gravity Forms includes an intuitive form editor where you can customize your own details. For example, you can decide whether your form will display a progress-bar that goes up as people respond, if it has steps, or one or more pages.

 

You can also set a limit of responses (for example, specify that you only want to receive up to 50, or 100), a very useful feature.

 

This plugin also enables you to configure advanced fields, in order to allow users to provide more complex data (ranging from telephone numbers to uploading files). Finally, it supports integration with data analysis software, so you can study the info as your database increases.

 

8- Create pop-ups to gain readers, subscribers, and leads

Pop-ups, when they are used properly, are highly effective for seizing opportunities.

 

So, to finish up our list of plugins for WordPress, I want to recommend OptinMonster, a tool that helps you create pop-ups to display to your audience while going through your posts.

 

OptinMonster

 

So with OptinMonster you can pose a question for your visitors asking them to subscribe to your newsletter before they finish reading your article, or to read another related post. In general, you can use pop-ups to promote the calls to action that you need.

 

This tool gives you numerous possibilities for customization, so your pop-ups work like you want. For example, you can set where on the page the pop-ups are displayed.

 

OptinMonster also allows you to display “smart” pop-ups, which are shown as a function of the location of every visitor and the elements that have interacted on your site.

 

Finally, it includes its own analytical, so you can determine the effectiveness of your pop-ups. Not bad, right?

 

Well, so far I have shared with you my selection of what I consider the best Plugins for WordPress. I hope to help you optimize your blog to win visitors, subscribers and leads.
Now tell you: Do you already know any of these plugins? Do you use any of them on your site? Do you know any other to recommend me?

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