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Por María Eugenia Guidara |

Social Media Manager productivity and success

A Social Media Manager (SMM) is in charge of creating and developing a company or brand’s strategies on social media. They are going to set the company/brand image on social networks (on which networks they will have a presence, with what profile and with what objectives, among other tasks).

If you are a SMM, plan to be one or work with one, then don’t skip out on reading this article with the 10 foolproof keys, tips and examples included, for reaching high levels of productivity and success in your job as a Social Media Manager.

1.- Work daily on the quality of your relationships on social media. It’s one of the keys to success!

For every relationship you undertake daily, always think about quality over quantity. For example, what’s the purpose of connecting with 20,000 people on your social networks if none of them read, share or talk about your content with their own audience?

A company’s success depends on good interaction from all those involved in it as well as the productivity of your strategies on Social Media being fully tied to the construction of important relationships not only with consumers/clients but also with employees, partners, suppliers, competitors, possible investors, members of the media and public officials.

If you have yet to do this, you must first identify who these persons or companies/brands are that could be beneficial to your work. Make a list and start connecting with them! A hand written letter is one of the best way to get in contact. You can also do this via social networks or by email.

2.- Always stay up to date on the latest market trends that pertain to your company or brand as well as news regarding challenges in your profession.

This is a daily task that you can’t sweep under the rug if you want to increase your productivity as a social media manager. You need to be in a permanent state of learning; analyze tendencies, statistics, success stories, among other relevant information.

You have to quickly identify what is most important in your niche or industry and then share your new knowledge with other associated business professionals. Thus we’re cultivating relationships out of trust.

Part of permanent readiness has to do with the connection and collaboration among colleagues/partners/companions, meaning, your active participation in conversations with people who share the same goals. And don’t forget about the work of your competitors!

A simple and completely free way of staying on top of the latest trends is to create an alert on Google Alerts and receive the information in your Gmail inbox. It’s highlighted for its simplicity and the possibility to search for content in different languages,

Talkwalker is another free option for creating news alerts. It enables you to create alerts for keywords, brands, products, companies, etc. You can receive the notification via email or RSS.

social media manager tools talkwalker

Other useful tools for searching for mentions of the brand itself and related competitors on social media:

  • Social Mention: ideal for searching for conversations on your brand/company or competitors/partners.
  • Twilert: an app specifically dedicated to show you Twitter alerts (brand names, hashtags, keywords).
  • Mention: especially for web and social media monitoring


social media manager join SEMrush for free

3.- Look for Influencers! This is connected with the previous point, and it’s important to give a greater importance to this search item in order to improve your productivity.

This should become a daily habit as a Social Media Manager, or you should at least have your eyes wide open when a possible influencer is identified. These people have a quality audience and are able to share their opinions with them.

While there are a multitude of tools for identifying influencers on social networks and connecting with them (Followerwonk, Buzzsumo, Klear, Circloscope, among others), you can look for them through recommendation sites like Yelp and Foursquare. They have really good results!

4.- Incorporate the “gift of giving” in your calendar.

Looking past the all benefits, each strategy must also contain a social purpose by demonstrating generosity to your clients. This has something to do with the “Lovemarks” concept created by Kevin Roberts. When you’re able to tug on your clients’ heartstrings, you get closer to them. And this is going to be ongoing work.

Ideally, you can plan these types of actions throughout the entire years. One example of this is the promotion strategy of the eyeglasses store +Visión: your age= your discount. If you were 75 years old, the discount on your glasses would be 75%. The generosity extended to all their clients is clear, especially to the group that is more economically venerable (senior citizens who suffer from more ailments with the passing years).

social media manager showing generosity

5.- Don’t lose sight of the actions that can help your company “earn money”

The previous example can also be used in this case: it resolves a problem in their target market (the economical problem) and causes the company to earn money. All while displaying generosity!

Now, as a Social Media Manager who aims to increase their productivity, here are some ideas you should frequently apply:

  • Don’t only attend local networking events, but also participate. You can get in contact with the organizers via email and ask them to allot you a time slot to speak during the program.
  • Call up some prospects every once in a while and set up a personal meeting with them! Today’s prospect can be tomorrow’s client. (We’ll see more about prospects in the following point).
  • Record video tips! The goal: emphasize your experience (show a new and useful application for Social Media Managers, tell success stories of your strategies, among many other options)
  • Improve current products or create new ones, focus on resolving a specific problem in your target market.

6.- Never stop listening to your clients, what they desire, what they crave for.

The needs of your consumers are constantly changing. Be ahead of these transformations by incorporating knowledge on the latest generation in marketing research: Neuromarketing!

What Neuromarketing does is it explores the client’s brain. Patrick Renvoise, Master in Computer Sciences from The National Institute of Applied Sciences Lyon (France) and expert in neuromarketing, defines this discipline as:

“a marketing predictability model anchored to neuroscience. More specifically, neuromarketing is the science of human decision. Neuromarketing makes use of the findings of neuroscience to improve sales and marketing”.

Take a look at these findings in neuromarketing from the book “Neuromarketing in Action” by Nestor Braidot on consumer purchasing decisions towards a brand based on the response that the latter awakens in the cerebral cortex.

social media manager neuroscience excerpt

To find one of the best examples of neuromarketing, we can draw upon political marketing: Obama’s presidential campaign. It’s based on the following premise: human beings don’t vote based on reason, but rather emotion and feelings. And the same can be said about Social Media Marketing: people don’t buy based on reason, but rather emotions and feelings.

By using functional magnetic resonance imaging (MRI), marketing campaign consultants were able to find out how their candidate’s political discourse was affecting the population. The goal: to improve the efficiency of their messages.

social media manager obama political campaign

7.- Always work on your resolution abilities: deliver rapid and accurate responses!

In order to not only improve your work productivity but also that of your team, you must assume the role of a traffic agent: filtering the information and directing it to the corresponding department.

This ability must be even better in times of in times of crisis pertaining to online reputation. It may be: an error in a communication campaign, a defective product, unsatisfied clients, for scheduling matters, the presence of trolls, etc. It’s time to make decisions to resolve this type of crisis! It’s you who is in charge of the organization’s social networks. What you need to do is prepare a suitable contingency plan in as little time possible.

social media manager obama GIF

8.- Are you clear on what a prospect is? Implement actions to create prospects on Social Media!

In point 5 we talked a little about prospects and said we would expand upon this concept. Well the time has come. A prospect is the destination of a product or service that a company sells. The potential client. The most important thing is that prospects on Social Media have a first and last name. Something we outlined at the beginning with building significant relations. So, here are the views and contacts included with the prospects.

How to identify a prospect?

  • They have to have a budget (economic capacity) to buy or acquire our service/product.
  • They have to be a person with absolute decision capabilities. If not, we’ll be wasting our valuable time.
  • They have to have a shortage/problem that our product/service can resolve.

Some ideas for creating prospects through Social Media campaigns: booking and appointment forms, product samples, creating specific promotions, contest, events, etc. The final goal is to gather fan/follower’s data to be able to identify and contact those who could become brand prospects.

9.- We know that many times the Community Manager also has a lot to do! How to work with the highest productivity level when combining the task’s of a Social Media Manager and a Community Manager.

There’s a lot of confusing going on regarding the difference between a Community Manager and Social Media Manager. A Social Media Manager is the one who plans the entire strategy on Social Media. A Community Manager (CM) is the one in charge of executing these plans. The problem is that a lot of time, the SMM assumes the role of the CM as well.

These are some of the abilities that you need to sharpen in order to be more productive in this area:

  1. Always think about creating a live and dynamic community. Utilize new techniques so that your audience will participate in your proposals and interact with your content even more.
  2. Always be publishing content, remain available to your audience at all times. Don’t despair.
  3. Be assertive and have understanding and empathy when exchanging opinions or responding to users consults/complaints.
  4. Be reciprocal. Don’t only share or talk about your own content. Do the same for other people/companies’ content!

This article, Social Network Statistics that every Community Manager should be measuring, can help you beef up your role as Community Manager.

10.- Measuring your effectiveness: monitoring, analysis and adjustment efforts

Success and productivity without a doubt go hand in hand with a good measuring of your strategy. Wants important is know what you are going to measure and what value you are going to assign to each variable you measure. You have to be able to catch a glimpse of what is working and what’s not/ The goal will always be catching the public’s attention and achieving the ever so desired “engagement”.

There are many tools that exist for measuring this effectiveness. You’re going to find some of them in this post (and many more to accelerate your productivity on social networks): 5 chrome extensions that all social media managers should use

Well, we’ve finally made it. We really hope this text has been of some help to you for improving your productivity and achieving success as a Social Media Manager. WE gladly look forward to hearing your opinions and suggestions. If you really liked this post, you can share it with your contacts and give a little nudge to someone who needs it! See you soon!